Elena Knox

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Disco Infono


As part of Telstra's sponsorship program for the 2015 Gay and Lesbian Mardi Gras in Sydney, Lull Studio transformed public city payphones into engaging discos for 1, 2, or as many people as could pack into a phone booth...

Interventionist public art installations, they’re all dreamy disco — but they come alive when you step inside. A full party is triggered. Lasers and animated party lights ignite, as does a special edit of Trammps’ Disco Inferno. And just as the vocal reaches burn, baby, burn, the smoke and haze kick in to complete the experience, making for the year’s best selfie op!

Lull Studio provided the conceptual and detailed design for #discoinfono, including development of custom electronics, lighting, sound design and all project graphics. We also supervised fabrication and installation, and managed the maintenance for the two-week festival duration.

See Instagram, Twitter and Sydney city blog! Average 2880 social media posts/day (Telstra stats)

Passers by took photos and videos as they squeezed into the booth with friends or showed off their moves solo to celebrate.
Telstra report
The disco phone booths are a great throwback in combination with a fancy new way of getting connected ... [They] connected with the community, recognised their identities, and built a more human connection.
Marketing Matters
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